Privacy Policy – Kithec

At Kithec, where we curate apparel, footwear, bags, and accessories for the whole family—from men’s work boots and women’s dresses to kid’s sneakers and Ronnie Fieg exclusives—your privacy matters as much as the quality and style of our products. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (kithec.com), purchase our items, or interact with our team. We’re committed to transparency, so you can shop for your family with confidence, knowing your data is handled with care.

By using our website, making a purchase, or engaging with our services, you agree to the terms of this Privacy Policy. We may update this policy periodically; any changes will be posted here with a revised “Last Updated” date.

1. Information We Collect

We only gather personal information that helps us provide, improve, and personalize your Kithec experience—whether you’re buying a kid’s backpack for school, a women’s handbag for work, or men’s Ronnie Fieg sneakers. The information we collect falls into two categories:

1.1 Information You Provide Voluntarily

  • Account & Purchase Details: When you create a Kithec account or place an order (e.g., for women’s clothing, men’s footwear, or kid’s accessories), we collect your name, email address (for order updates like “your kid’s sneakers have shipped”), shipping address (including details for family members, if applicable), billing address, and payment information (e.g., credit card details—processed via secure third-party providers, not stored by us).
  • Family & Preference Data: If you save family profiles (e.g., “Kid 1: Size 3 shoes, loves neon” or “Mom: Size M clothing, prefers neutral tones”), we collect these details to simplify future shopping (e.g., auto-filling sizes for kid’s footwear). We also collect preferences like favorite brands (e.g., Ronnie Fieg) or product categories (e.g., men’s accessories) to tailor recommendations.
  • Communication Data: If you reach out to us (via [email protected] or website forms) with questions (e.g., “Does this women’s dress run true to size?”), feedback, or support requests (e.g., “My kid’s backpack strap broke”), we collect your message, contact details, and any photos you share (e.g., a picture of the broken strap) to resolve the issue.
  • Survey & Engagement Data: If you participate in surveys (e.g., “What styles do you want for next season’s kid’s clothing?”) or join our mailing list, we collect your responses and consent to send updates (e.g., Ronnie Fieg new drops, back-to-school sales).

1.2 Information Collected Automatically

When you browse our website—whether checking out men’s boots, women’s bags, or kid’s sneakers—we may collect non-personal or aggregated data to enhance functionality and your shopping experience:

  • Device & Usage Data: Your device type (e.g., smartphone, laptop), browser, IP address, operating system, and pages visited (e.g., which Ronnie Fieg sneakers you viewed, how long you spent on kid’s backpack product pages).
  • Browsing & Shopping Behavior: Details like items added to your cart (but not purchased), search terms (e.g., “waterproof men’s boots”), and filter selections (e.g., “kid’s size 5 shoes, pink”)—this helps us understand what you’re looking for and improve our product lineup.
  • Cookies & Tracking Tools: We use cookies (small text files) to remember your preferences (e.g., saved shipping addresses for family members, recently viewed women’s accessories) and track how you interact with our site. You can disable cookies in your browser settings, though this may limit features like saving your cart or personalized recommendations for Ronnie Fieg products.

2. How We Use Your Information

We use your personal information for specific, family-focused purposes—all tied to making your Kithec experience smoother, whether you’re shopping for yourself or your kids:

  • Fulfill Orders: Process and ship your purchases (e.g., “your men’s Ronnie Fieg sneakers have shipped”), send order confirmations, tracking updates, and delivery notifications (critical for time-sensitive items like back-to-school kid’s shoes).
  • Personalize Shopping: Tailor product recommendations to your family’s needs (e.g., suggesting women’s accessories that match a dress you bought, or kid’s sneakers in your child’s favorite color). We also use your size preferences to highlight relevant options (e.g., “Men’s size 10 boots” or “Kid’s size 4 jackets”).
  • Improve Our Offerings: Analyze browsing and purchase data to refine our collection (e.g., adding more waterproof men’s boots if they’re popular, restocking a best-selling kid’s backpack). We also use feedback to fix issues (e.g., adjusting women’s dress sizing based on customer comments).
  • Communicate With You: Send updates you’ve opted into—like Ronnie Fieg new release alerts, back-to-school sales for kid’s items, or style tips (e.g., “How to pair men’s boots with jeans”). You can unsubscribe from marketing emails at any time.
  • Ensure Security: Protect against fraud (e.g., verifying payment details for a high-value order of women’s designer bags), unauthorized access to your account, or misuse of our website (e.g., blocking suspicious login attempts).

3. How We Protect Your Information

We take data security seriously—especially for information related to your family (e.g., kid’s size preferences, shipping addresses)—and use industry-standard measures to keep your personal information safe:

  • Secure Storage: Personal data (like billing addresses, account credentials) is stored on encrypted servers with restricted access—only authorized Kithec team members can access it, and only for work-related purposes (e.g., processing orders, resolving support tickets).
  • Payment Security: We never store your full credit card or payment details. All payments are processed via trusted, PCI-DSS compliant third-party providers (e.g., Stripe, PayPal) that handle payment security.
  • Data Minimization: We only keep your information for as long as needed:
  • Order details: Retained for 7 years for legal and tax purposes.
  • Family preferences (e.g., kid’s sizes): Stored in your account until you delete them or close your account.
  • Browsing data: Aggregated and anonymized after 6 months.
  • Security Updates: We regularly update our website and systems to protect against new threats (e.g., malware, phishing) that could compromise your data.

4. Sharing Your Information

We never sell your personal information to third parties. We only share data in limited cases, and always to support your Kithec experience—whether you’re buying men’s footwear or kid’s clothing:

  • Service Providers: Third-party partners who help us fulfill orders (e.g., shipping carriers like UPS to deliver your women’s dress), process payments (e.g., PayPal), host our website (e.g., AWS), or manage our marketing (e.g., email platforms). These providers are contractually required to protect your data and only use it for the services we request.
  • Legal Requirements: If required by law (e.g., a court order, government request, or to comply with anti-fraud regulations), we may share information—though we will only share what is strictly necessary and notify you if permitted by law.
  • Business Transitions: In the event of a merger, acquisition, or sale of Kithec assets, your information may be transferred to the new owner—but they will be bound by this Privacy Policy to protect your data.

5. Your Privacy Rights

You have control over your personal information, and we make it easy to exercise your rights—whether you’re managing your own account or family preferences:

  • Access Your Data: Request a copy of the personal information we hold about you (e.g., your order history, saved family sizes, Ronnie Fieg product browsing data) by emailing [email protected].
  • Correct Errors: Ask to update or correct inaccurate information (e.g., a wrong shipping address for your kid’s backpack, an outdated email in your account) by reaching out to our team.
  • Delete Data: Request that we delete your personal information (where legally allowed)—note that we may need to retain some data (e.g., order records for tax purposes) or anonymize browsing data instead of deleting it entirely.
  • Opt Out of Marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any Kithec email (e.g., Ronnie Fieg sale alerts, kid’s clothing updates). You’ll still receive transactional emails (e.g., order confirmations, shipping updates).
  • Disable Cookies: Adjust your browser settings to block cookies (though this may affect website features like saving your family’s sizes or remembering items in your cart).

6. Third-Party Links

Our website may include links to third-party sites (e.g., a brand page for Ronnie Fieg, a payment provider’s terms page) or feature social media widgets (e.g., Instagram feeds of customer photos). We do not control these third parties, and their privacy policies may differ from ours. We recommend reviewing the privacy policy of any third-party site you visit.

7. Children’s Privacy

We do not intentionally collect personal information from children under 13 without parental consent. If you’re a parent or guardian and believe your child has provided us with information (e.g., a kid’s email for a backpack review), please email [email protected]—we will delete the data immediately. Our kid’s products are intended for purchase by adults, and we encourage parents to supervise any online activity by children.

8. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data (e.g., family preferences, order information), please reach out to our team:

Email: [email protected]